Lumen Collective
A flexible identity system for a community of designers, photographers and musicians, built around a bold monogram, a light-inspired palette and templates the team can use on their own.
- Client type
- Creative collective
- Category
- Brand Identity
- Status
- Demonstration concept
- Services delivered
- Brand Identity Direction
- Typography & Color Systems
- Social Media Visual Assets
- Print Collateral
The brief
A growing creative collective needs an identity that feels unified without flattening the individual voices inside it, and that works just as well on a tote bag as it does on a phone screen.
Our approach
This concept explores a geometric monogram built for both screen and print, a color system inspired by light cutting through darkness, and a toolkit of easy-to-edit templates, so the collective can stay consistent without a designer on call.
This is a demonstration concept created to show how we approach this kind of project. It does not represent work for a real client.
Your project
Have something like this in mind?
Tell us about your vision and we will shape the right approach together.
